Color in Colombian Newspapers and Journals: Word, Ink, and Paper

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Published: Jun 24, 2022
DOI: https://doi.org/10.53556/rec.vi59.202
Keywords:
Colombian periodicals, color in titles, color semiotics, colored paper, printing inks

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Martha Isabel Gómez Guacaneme
Universidad Nacional de Colombia
https://orcid.org/0000-0002-0963-9463

Abstract


This article has been divided into three parts that correspond to the different resources deployed when using color in Colombian periodicals. The first one focuses on the analysis based on semiotic categories and the contribution of concepts by titles; the second one shows the use of color printing inks as a way to extend the ideology implicit in the title through graphic design; and the third one explores the use of colored paper as an innovative resource when choosing ways to make color visible in these publications.


 


Article Details

Issue
No. 59 (2022)
Section
Articles
Author Biography

Martha Isabel Gómez Guacaneme, Universidad Nacional de Colombia

Graphic designer from the National University of Colombia. With the thesis, with honorable mention, Fauna as a symbol of the Mexican press in the 19th and 20th centuries; obtained the degree of Master in Visual Arts at the National Autonomous University of Mexico; She is a candidate for a Doctorate in Arts and Design from the same university. His lines of research are the ways of titling the press, the functions of iconotextual headers in periodicals, and the use of hybrids in caricatures.